The country club golf shop marketing plan is an important part of the overall business plan. How does yours stack up to the competition? The ability of your shop to thrive is in your hands. How are you going to keep driving traffic to you? There are hundreds of ways you can market this type of business, but here are 3 proven methods to keep you out of the marketing sand traps.
1) Articles – These can be used to ad value to your marketing system. They are a simple and free way of advertising. Have an employee write articles about the golfing industry. Review the latest products in your shop and give detailed benefits of them. Add in articles about the sport and the latest techniques, and your readers will be back for more. Your will come to be considered an expert in the field. By offering them the information they seek, they will also look to you for the items they need.
2) Blog – This technique is a really good way to attract and keep loyal customers. Offer postings on the latest and greatest to keep the readers interested. They will come to think of you as the industry expert and trust your advice and will be spending money in your store soon. The blog becomes a window to your sales. Today's Golden Nugget: Offer an area where golfers can talk about their favorite equipment and techniques on your blog. This gives them ownership and a sense of belonging. It also gives you an insight on things to add to your line of products.
3) Videos – A picture is worth a thousand words, but video is even better. Use this system to talk about not only the industry, but you in particular. Making videos about the latest advances in golfing will entertain the viewers as they get used to seeing and hearing from you. This form of branding creates familiarity with your customers. Use Videos to bolster your blog and echo your articles.
The proper country club golf shop marketing plan can set you apart from your competition. The internet is a great place to find the customers that will keep you in the game. There are a lot of ways to get your sales up and keep them there. You must have a good understanding of the internet and the ways to market in it.
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