Suppose your objective is to have your corporate name in front of your clients every day of the year.
How could you possibly achieve it?
A good starting point is to get a calendar print quote in order to see how this can slot in with your marketing budget.
Reassuringly the answer may be affirmative.
This isn't a cut price way of marketing by the way. Rather than to produce some other piece of marketing with equivalent staying power – sitting there on the wall 365 days a year – would be unimaginably expensive.
Or to put it another way, printing company calendars and sending them out to your clients can be a very savvy way to go about marketing your business name.
But the key to printing successful corporate calendars is really in the design detail. Don't forget that the desgin of your calendar will be just as important as the actual printing. Don't fall into the trap of forgetting to mention your organisation's contact details several times throughout your printed calendar!
Don't forget my golden rule, “always mention your contact details on every page of your calendar”. It is well worthwhile including your contact details on each month of your printed calendar.
The best technique is to ensure that you incorporate your entire company contact details on each sheet of your calendar. You should go out of your way to mention this to your printer at the calendar design stage.
Also, don't be too subtle about mentioning your business. People will be staring at your calendar all day long. What happens is that you see right through the detail. This happens because the item becomes overly familiar to you.
A clever way to ensure your organisation is noticed on each page is to ensure that you print your information in a slightly different way on each sheet. Let's say your logo can be printed in a variety of different colours. – and this will depend on your corporate logo guidelines – then take advantage of this fact. Then as one month turns to another your customer will be reminded who gave them this printed calendar.
Another good way to make your calendar more noticeable and enjoyable to own is to include a quotation on each printed page of the calendar. So March could be a proverb and so on.